Paul Green

How To Get Free Publicity And Turn It Into Leads, Sales And Extra Cash With PR Expert And Former Journalist Paul Green

Do you want your company to stand out from your competition? Do you want to find a low-cost (even no-cost) way to get a competitive advantage over every other company in your industry? Then you need to get free publicity for your company and PR Expert and author of PR Success Made Easy Paul Green will show you how to generate masses of free publicity for your company without the aid of a PR agency or a press release AND how to turn it into leads, sales and extra cash.

Paul will share the same techniques he uses to generate millions of pounds of free publicity for his PR clients with his business Publicity Heaven (in fact Paul has recently started working on a joint PR project with PR supremo Max Clifford).

“Most businesses need the credibility of free publicity as a powerful and highly cost-effective marketing tool to ward off bigger competitors with larger marketing budgets.”

Unfortunately, most business owners believe they need to hire a PR agency to get any kind of media coverage or that they need to be super creative to write a media release that journalists will use. Wrong!

“Business owners can do a better job of getting publicity and turning it into leads, sales and profits than any PR agency can because actually most PR agencies don’t know how to do that,” says Paul. “Nobody with their own business – no matter how employees they’ve got – should hire a PR agency… I guarantee that even if they got their PA or an employee to do it – they will do a better, more consistent job over a period of time—with the right guidance.

“You don’t need to be creative or know how to write. Getting free publicity is all about having a bit of knowledge and following simple rules. Since setting up Publicity Heaven in 2005, I’ve used those rules time and time again to generate hundreds of thousands of pounds of free publicity for my clients.

“Last year I got an IT company on page 3 of the Daily Star (they were delighted)… then a few months later they were on page 3 of Metro and in the Daily Telegraph.

“I got a health and safety company onto national radio and into a number of magazines, then helped them use that free publicity to generate powerful sales leads (that were much easier to convert than cold leads).

“One start-up paid me £2,000 to help them launch their business. Three days later they were in all the national newspapers and on BBC News 24. The coverage was worth in excess of £100,000. They got a return on investment of 50 times what they paid, and it took just 30 minutes’ work to get that coverage.”

You’ll learn those simple free publicity generating rules during the one-day SuccessTrack Business Building event. They are the same rules Paul used them to help one client attract one million unique visitors to a website with one press release and another client to generate £250,000 of free publicity on the back of a TV advert.

One of Paul’s workshop clients Graeme Hall of www.DogFatherTraining.co.uk said, “I came along to a one day seminar and walked out with a PR plan of action tailored to my business. The seminar was great – very informative and enjoyable – but the results have been even better.

“Using the techniques that Paul showed me, I’ve had the confidence to write media releases that really work. I sent my first one by email and within 10 minutes the phone rang. It was Heart FM wanting to interview me for radio news. You can’t buy advertising like that!”

Paul will show you how PR is one of the most effective, zero-cost web traffic generating strategies available. And he’ll give you a practical example that you can use immediately in your business.

He’ll show you how to find the great stories hidden in your business and how to continue to generate powerful new stories that will grab the media’s attention.

During the one-day event, Paul will also reveal the one question that every journalist will ask about your story – which determines if it’s picked up or ignored.

“I also reveal the marketing secrets that Sir Richard Branson uses in every one of his businesses that you can copy and which will give you significant advantages over your competitors.”

During the two-day SuccessTrack retreat, Paul will show you the three fundamental steps you must take to get free publicity. “You can get everything else wrong – you can be a terrible writer, awful on the phone and have a bad story but if you get the three fundamentals right, your chances of getting publicity are 10 times higher than that of your competition.”