This Hugely Successful Entrepreneur and Marketing Expert Will Reveal His Closely Guarded Business-Building Strategy In A Two Day Workshop, By Invitation Only

From The Desk Of Richard Cousins

Dear Business Owner

I would like to introduce you to a brilliant marketing mind – an entrepreneur who created a business from scratch, dominated his market and sold it for millions.

Thousands of business owners – in the last 12 months alone – have benefited from his ingenious business-building strategies.

He has an uncanny knack of getting to the heart of a marketing problem and creating a solution that is easy to implement, doesn’t cost a fortune and makes YOU bottom-line profit.

He is Jonathan Jay, multi-millionaire entrepreneur and marketing genius. For the past year, he has been sharing his insider secrets with UK business owners, helping them to achieve the kind of results they’d previously only dreamt about.

• For example, Jonathan created an additional £250,000 (with huge margins of 92% net profit) in one weekend from prospects the sales team swore would never buy.
• He created a system that produced £100,000 a week in cash, from a single online marketing campaign that cost just £2,000 a week to implement.
• Jonathan bundled existing products and created a new ‘super-product’ that sold £1.3M in the first 12 months.
• In another situation, one client conservatively estimated that just one idea had made him £288,000 - Jonathan’s off-the-cuff comment had a massive impact on the delegate’s business.
• 50 business owners paid Jonathan a collective £500,000 - that’s £10,000 a head, to sit with him for three days - and despite a 100% money back guarantee, NO ONE left - everyone voted it the BEST marketing programme they had ever attended.

You see, Jonathan Jay isn’t your typical ‘marketing consultant’: he speaks from experience – he’s spent and risked his own money and from his first business venture at age 12, he has lived and breathed marketing.

He and his SuccessTrack Team have developed strategies and formulae that any business can copy; you simply take the templates and tactics and superimpose them on your business. It’s really that easy.

Join Jonathan and his team at the next SuccessTrack event and watch your profits soar, without spending more money on advertising... discover how to make what you are already doing much more effective – without any risk.

This report will introduce you to SuccessTrack and I urge you to register for a place at The Introductory Weekend at the first available opportunity - I hope to see you there.

Best Wishes,

Richard Cousins

• Why is it that some businesses are more successful than others?
• And why do some business owners work less - but earn more, while others work longer and longer hours for less and less returns?

Ten years ago, Jonathan Jay was one of those business owners who worked harder and harder but just didn’t seem to get anywhere with his magazine business. But then, through painful trial and error (which almost ended in complete financial meltdown for him personally) – he discovered a system for business success that he used to turn his fortunes around and went on to create a multi-million pound a year business that he sold to a private equity firm at 5.32pm on Friday 16th November, 2007.

When you hear Jonathan tell his story at the Introductory Weekend you will be captivated. I haven’t done it justice here - it’s an inspirational story of near-catastrophes and spectacular successes.

But Jonathan is so much more than an inspiring speaker: he’s also an out and out marketing genius! In the past year alone, thousands of business owners throughout the UK have benefited from his simple yet hugely effective marketing strategies that create profit seemingly out of thin air.

Motivating? Yes. Inspiring? Undoubtedly. More importantly for you and your business, the Introductory Weekend will provide you with strategies you can start using from Monday morning. Motivation and inspiration are important, he says, but tried and tested approaches are really what taking a business from one level to the next all is about.

He’s an electric speaker (he did his first public presentation at age 12) and he’ll keep you on the edge of your chair – and all of his associates are equally entertaining.

You’ll leave with an expanded view of what your business is really capable of… and a set of strategies to take you there. You can do more in the next 12 months with a plan that you can do in five years without one, Jonathan says.

This report will give you a taste of what’s in store for you when you sign-up…it’s such a small financial investment (backed up by Jonathan’s usual bold guarantee – so you really can’t lose) and you’ll find the two days you spend with him at his country-based training centre a powerful mix of practical sessions and networking opportunities.

So, take my word for it – register for the Introductory Weekend as soon as you can since places on the Introductory Weekend tend to sell out months in advance as word about Jonathan and SuccessTrack spread.

So How Can Jonathan And His SuccessTrack Team Add Real Value To Your Business?

Jonathan and his SuccessTrack Team of business experts will help you to achieve the focus and clarity you need to make your company even more successful. Do you need his help? Ask yourself whether you have a business or just a well-paid job. Do you run your business or does your business run you? If you went on holiday for three months, would your business be AS PROFITABLE without you there? Would you like to run a profitable business that doesn’t require your presence 24 hours, seven days a week? Would you like to take a back seat, confident that your business would be just as or even more profitable?

Then come along to a SuccessTrack Introductory Weekend and learn the practical strategies that will make it all possible.

Still not convinced you and your business will benefit? Ask yourself:

• Do you enjoy marketing your business or do you shy away from it, hoping it will take care of itself?
• Does your website generate sales and enquiries or does it seem like a big waste of money?
• Are you struggling to keep afloat because sales are down and you don’t know why or what to do about it?
• Do you employ a sales team but despair at the results? Would you like to be able to increase the results you get from advertising?

Jonathan will give you a fresh perspective on how to re-energise your business and create a platform for growth and at the same time reduce your risk and stress.
Jonathan will introduce you to tried-and-tested marketing processes that don’t rely on luck or chance – he doesn’t entertain such notions, he prefers systems that produce significant profits month after month.

He will completely demystify marketing and alleviate any fear you might have of investing in the success of your business.

“Most business owners shy away from spending money on marketing because they are afraid of getting their fingers burnt,” says Jonathan. “I will show you how to make the right decisions, so that every penny you spend is an investment not a cost.”

You will discover:

• How to make the right decisions about where to advertise
• How to identify your best clients
• What to put in an advert to get people to respond
• How to deal with discount requests
• The difference between a good customer and one who will cost you time, energy and money
• How to decide whether your website is worth having and if so, how to make it create profits for you
• How to squeeze every last bit of productivity out of your sales literature
• Where each of your clients comes from – without having to ask them
• How to increase your prices without losing customers
• How to sell more of your products or services without a sales team
• How your customers can persuade other people to buy from you

How Much Is BAD Marketing Costing Your Business And Are You Unwittingly Helping Your Competitors?

If your marketing isn’t working as well as you want it to, you are losing customers every day. Those lost customers either don’t buy at all… or worse still, buy from your competitors. That means that your bad marketing can actually help your competitors!

Consider... if you have a website that cost you £5,000 to have built... or you have 3,000 copies of a brochure that cost £2 each... or you are running advertisements at £500 a go...

...and you are NOT happy with the results then every week you don’t do something about it, you are losing money.

You see, marketing should be an investment. Every time you spend £1, you should get more that £1 back in profit. If it’s a cost you either stop doing it, or fix it so that it works.

Your website will still cost the same, regardless of whether it creates one new customer a day, or 10 or 100. So why not discover how to improve its performance?

Your advertisement will still cost the same whether it generates one enquiry, 20 enquiries or 200 enquiries. So why not discover how to write advertisements that people respond to?

And if you send out your sales literature and people don’t respond every time you send out that brochure you could be doing your business more harm than good.

And if you are concerned that you wouldn’t be able to handle an increase in business (and an increase in business is a very nice problem to have!), your thinking has shrunk.

If you have a great product or service, then you have a duty to allow as many people as possible to avail themselves of it... and Jonathan will show you how to make a small business into a larger, more successful business without additional hassle or worry.

Your current marketing efforts could be costing you and helping your competitors grow their businesses by default.

However, with the SuccessTrack approach to marketing your business you will maximise every marketing opportunity and out-wit your competitors – they won’t know what hit them!

Guest Expert Learn The Secrets Of Companies That Make It Big With Millionaire Entrepreneur Emma Wimhurst Are you ready to hear the secrets of success from an entrepreneur who took on the high street retailers and created a cosmetics company with a multi-million pound turnover in three years? Do you want to know the crucial strategies that the entrepreneur and business mentor Emma Wimhurst used to achieve her success and how you can use the same strategies to transform your company today? Would you like to discover what practical steps you can take immediately to transform your company’s future? Are you ready to hear the secrets of success from an entrepreneur who took on the high street retailers and created a cosmetics company with a multi-million pound turnover in three years? Do you want to know the crucial strategies that the entrepreneur and business mentor Emma Wimhurst used to achieve her success and how you can use the same strategies to transform your company today? Would you like to discover what practical steps you can take immediately to transform your company’s future? As you know, there are many business mentors around but while they may have lots of theoretical knowledge, very few of them have amassed Emma’s real life expertise, experience and financial success: after spending ten years working for multi-national company Revlon, she saw a gap in the market and created a niche beauty company, Diva Cosmetics. Using the seven crucial strategies that she will share with you, Emma transformed the fledgling company into a multi-million pound enterprise which she then sold for a huge profit four years later. For the past few years, Emma has been sharing her knowledge with business owners like you, people who are hungry for success and keen to create companies that are sustainable, successful and massively profitable. Through SuccessTrack events, Emma has helped business owners focus on the seven key elements that every company needs to become successful, including strategic planning, strong financial management, people management, customer acquisition and marketing. Emma says: “I am an ordinary woman who achieved extraordinary results. You can achieve the same results if you’re prepared to learn, to work hard and use the practical strategies I’ll share with you. I’ll show you how invaluable those strategies were for my business and why you should use them too. “I have a fundamental belief (from hands-on-experience) that if you plan for success you will achieve it. This belief is interwoven into my Seven Business Strategies, which involve all aspects of running your own business, from deciding your ultimate objectives to the importance of your own personal development. “Anyone investing their time, energy and money into a business initiative has to get it right first time. This means taking the business idea and applying my proven business strategies to a business model that will literally make your business thrive, even in a recession. My Seven Business Strategies have served me well and earned me financial independence. Now I can help you do the same.” If you’re ready to take your company to the next level of success, book your place on the Introductory Weekend.

“Rub Shoulders With The UK’s Most Determined Business Owners”

Every single delegate on a SuccessTrack event remarks on the calibre of the other delegates.

You won’t meet day-dreamers, wishful thinkers or ‘seminar junkies’ (the people who sign up for one course after another but never seem to achieve anything) at a SuccessTrack Introductory Weekend.

You’ll meet business people like you – forward-thinking, positive-minded, action-orientated people who want their business to not only survive the recession but thrive, grow and prosper.
You’ll meet people open to new ways of doing things, people who are willing to try something different in order to get better results.

These people will form your new SuccessTrack network – a powerful group of ambitious business owners. We always encourage our delegates to explore and form joint ventures and strategic alliances and the very best place to find someone who shares your ambition and positive mindset is at a SuccessTrack event – another very good reason for registering on the very next dates available.

Questions & Answers About
The Introductory Weekend

Q: I’ve been in business a long time – is this Introductory Weekend applicable to long-term business owners?

A: Absolutely. No matter how long you’ve owned your business, you will benefit from this weekend. You will learn tried-and-tested techniques that will allow you to expand your customer base, boost your sales and send your profits through the roof. Here’s what some of our long-term business owners have said about the Introductory Weekend…

“I have learnt new strategies and knowledge which can easily be implemented within the business.”
Lorna Plumpton,
Sefton Enterprises Limited.
Business Owner For 30 Years.

“Jonathan gives amazing value and is a marketing expert. Wish I’d had this information years ago!”
Constance Lamb, Easy Speaking,
Business Owner For 20 Years.

“I have been on various business building courses and believed that I had heard all of it but after listening to Jonathan I realized that there is always something you don’t know and that by attending the events you can grow your knowledge and skills in multiple ways.”
Philip Hutchinson,
www.directmailservice.co.uk.
Business Owner For 17 Years.

Q: I’ve owned my business for less than 12 months. Will your Introductory Weekend have anything for people like me?

A: Most definitely. You’ll learn proven strategies that will help you to accelerate your company’s progress and avoid the mistakes that so many business owners unwittingly make. Here’s what some of our relatively new business owners have said about the Introductory Weekend…

“I have an action plan I believe in and feel ready to launch myself confidently to my target market…”
Emma Queralto,
Business Owner For Three Weeks.

“...found many strategies that can be implemented immediately to help skyrocket my sales.”
Wayne Lambert, Home Lectures Ltd,
www.homelectures.co.uk.
Business Owner For Six Months.

Q: My business is different. Will anything from the Introductory Weekend be relevant to me?

A: Any business owner – no matter what the industry, product or service – benefits enormously from the Introductory Weekend.

“Before I attended the weekend I was concerned how I could apply ideas to my field of business and was delighted to find areas in which I could make a difference at little financial cost and increase turnover by 15 to 20%.”
Noel Short, Changing Doors.
Business Owner For Eight And A Half Years.

Q: Is this weekend going to be worth the investment?

A: We know it is. But don’t just take our word for it: read what our delegates have said…

“When I first pulled up in my car, the question in my mind was, “Would this be worth my time?” Let me tell you how glad I am now. Loads of marketing information for the price!! Can take them back into my business and become 23 x more profitable with Jonathan’s simple strategies.”
Andrew Redstone,
Cyber Checkout Ltd.
Business Owner For Eight Years.

“I am leaving the weekend with some great tools and achievable goals that I will be implementing in my business next week.”
Jo Menneer, Spirit Photographic.
Business Owner For 18 Months.

Q: Will this Introductory Weekend be a big sales pitch for your other SuccessTrack events?

A: Definitely not! The Introductory Weekend is designed to deliver high-quality business-building content. It’s not a thinly-disguised sales pitch. Jonathan Jay says he is however looking for businesses he can work with more closely and he will definitely provide you with specific stories of how other clients have applied what he teaches to their businesses but there is certainly no obligation for you to do anything. Here’s what our delegates have said about the Introductory Weekend…

“I was dreading an evangelical, heavy sales pitch type format. How wrong I was. It has been informative, exciting and fun.”
Jan Hunter,
www.pelicanschoolofmotoring.co.uk.
Business Owner For 17 Years.

“Before I came to this event, I was very sceptical that I was going to be sold a high value training course at the expense of learning important business lessons. Although the offer of further training was explored, there was no pressure and this wasn’t the focus.”
Rob Hives,
www.starofbethnalgreen.com.
Business Owner For 18 Months.

Q: Will there be any role-playing? Will you get me to stand up and introduce myself?

A: No. At an Introductory Weekend there is no role-playing, no group hugs, and no invitations to stand up and introduce yourself to the group. What you will receive is practical, proven business-building techniques that will boost your income. And you’ll get to network with an amazing group of like-minded business owners.

“Blown away by the calibre of people I’ve met and now have new customers, business alliances and great contacts.”
“Before I attended this event, I’d already recognised that marketing would provide the magic ingredient to my business – allowing me to focus all my business activities towards my target market, and saving me weeks of work and getting better results. I learnt exactly what I expected to. What I didn’t expect was the quality of people that I met. I’m blown away by the calibre of people I’ve met and now have new customers, business alliances and great contacts.”
Susannah Brade Waring,
Aspirin Business Solutions.
Business Owner For Nine Months.

Q: What can your Introductory Weekend tell me about marketing that I don’t already know?

A: If your business isn’t bringing in the income you expect, if you need more customers, if you want to increase turnover and profit, then you need to improve your marketing. The Introductory Weekend will give you practical, proven marketing strategies to accelerate your business.

“I have a list of business ideas which I’m confident will boost my business significantly.”
“Before I came to the SuccessTrack weekend, I was sceptical about the likely content. How much value can you get from just two days? However, since attending my scepticism has been blown away. This was a completely worthwhile investment of two days of my valuable time. I have a list of business ideas which I’m confident will boost my business significantly. I go forward from this weekend full of confidence and enthusiasm and a fresh list of ideas to implement. Thank you Jonathan for an inspiring 2 days.”
Mike Withey, Invest 5 Star.
Business Owner For 15 Months.

Q: Time is precious to me… will this Introductory Weekend be a worthwhile investment of my time?

A: The Introductory Weekend will be the best investment of your time you could ever make. But don’t just don’t take our word for it… read what our delegates have said…

“Just implementing one of these strategies will really impact my business.”
“My time is the most valuable commodity within my business. However, by the end of day two, I was eager to go back to my office to set to work on the list of inspirational ideas that came to me as a result of ideas from the stage, from networking with other entrepreneurs and the various brainstorming sessions we enjoyed. Just implementing one of these strategies will really impact my business.”
Kim Withey, Invest5Star.
Business Owner For 21 Years.

“…with just what I have learnt from two days training and a weekend of networking I am going to be busy just implementing half of it.”
“Before coming on the weekend, I was wondering quite what they would be able to cover that would add any value to my company. I now know that with just what I have learnt from two days training and a weekend of networking I am going to be busy just implementing half of it. I would definitely like to be a long-term customer of SuccessTrack.”
Tim May, Intrade,
www.zennbikes.com.
Business Owner For Four Years.

Guest Expert Discover How To Attract Maximum Free Publicity With Media Expert Paul Green Do you want to promote your business without spending a penny on advertising? Would you like to learn the secrets that all media-friendly companies know? Do you want to raise your company’s profile in the marketplace and thereby attract more customers? Are you ready to become known as the expert in your field? Are you tired of reading about your competitors and wishing it was your company that was in the media spotlight? If you want to raise your company’s profile and generate more sales and bigger profits without spending a small fortune on advertising, book your place at an exclusive SuccessTrack event and learn the insider secrets from Public Relations & Media expert Paul Green. He has distilled his years of experience in newspapers, radio and business PR into a practical and easy to follow media training seminar that will give you the competitive and cost-saving edge in your market. He’ll teach you what journalists really look for in a story and why 99% of companies (even PR specialists) so often miss the mark. You’ll learn how to incorporate three crucial factors into every media release to ensure you attract the publicity you want. He’ll also share the five unbreakable rules of free publicity (the same ones that all media savvy companies follow). He’ll show you why you don’t need to be able to write a press release to get your company’s story in newspapers, magazines, or on the radio or television. And he’ll give you the knowledge you need to approach any media outlet with confidence. Paul says: “I’ll show you how to communicate your story so you get free publicity. The mainstream media is still a hugely credible way to promote your business and helps to raise your company’s profile and get it noticed by a lot of people very quickly. “People think they can only get free publicity if they employ a PR agency or send out press releases. Both these are myths. If you get the basics right and I’ll show you how to do this - everything else follows. There’s no need to employ a PR agency. In fact, I strongly believe business owners who understand the basics and who have confidence will be able to get better publicity more quickly than a PR agency ever could.” During this intensive media training session, you’ll learn: How to generate maximum publicity with no budget How to approach the media without fear What will most interest journalists about your company What you must include in every story you share How to create newsworthy stories within seven days How to become a media star The fatal mistake nearly all businesses and PR agencies make and how to avoid it How to attract massive publicity without writing or sending a press release Why you don’t need to employ a public relations agency Why you don’t need to be able to write a word to get your story published. If you’re ready to generate more media exposure for your company and to gain a competitive edge in your market, book your place on the next SuccessTrack Introductory Weekend now.

The First SuccessTrack
Introductory Weekend:
25th and 26th July at Latimer Place,
near Amersham, Buckinghamshire

(it’s very easy to get to by car or train: it’s just three miles from Junction 18 of the M25 – and there’s plenty of free parking - and it’s at the end of a tube line)

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