Andy Lopata

How to get new clients

Are you wasting countless opportunities to win new business? Are you missing vital leads? If you’re not actively networking you’re squandering your chance to attract vast numbers of new clients.

The UK’s leading Business Networking Strategist Andy Lopata will show you how to use networking to get an endless stream of new business without ever having to make a single cold call.

You’ll learn how to make the most of every business networking opportunity so that you can win people’s trust and loyalty so they happily buy from you, refer you and let you know where the opportunities are.

Networking is a highly-effective tool that any business owner can use to win more business. Sadly, most people don’t realise that and shy away from networking events.

The result is that the vast majority of businesses get nowhere near the potential new leads that they should.

But Andy Lopata will show you how to maximise every networking opportunity so that 2010 becomes your most successful year in business yet.

Andy Lopata is the co-author of two books on networking and the UK Bureau Chief for the US magazine ‘The National Networker’. For eight years, Andy was Managing Director of Business Referral Exchange, one of the UK’s leading referral-focused networking groups. He now works with companies from one-man bands to global names such as NatWest Bank, Merrill Lynch and Capita to help them realise the full potential from their networking. He is also a former vice-president of the Professional Speakers Association.

Drayton Bird

How to write copy that sells

Why do some sales letters get spectacular results why others are instantly consigned to the bin? How is it that some web pages convert customers like crazy while others fail to raise more than a flicker of interest?

You’ll learn the answers to these questions and how to create successful sales letters and web copy time after time from Drayton Bird, the internationally renowned expert on direct mail and direct marketing.

You’ll learn:

• How to plan letters that get more responses
• The secrets of persuasion
• How to create offers that readers and web visitors actually want

So if you want to create successful sales letters and web copy, come and learn from one of the world’s experts on direct mail and watch your response rates soar!

In November 2003 the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.

Advertising legend the late David Ogilvy said Drayton Bird “knows more about direct marketing than anyone in the world.”

His book, Commonsense Direct Marketing is the best-selling British work on the subject.

He has worked with many of the world’s leading brands, including American Express, British Airways, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa.

He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

Royston Guest

How to grow your business

Is there a formula for growing businesses?

Yes – and if you want to use it to accelerate your business and hit your targets faster and with more accuracy then you must attend this event with renowned business strategist Royston Guest.

You’ll discover the key components of the business acceleration model and learn over 25 simple, ‘real world’ ideas, strategies, tips and techniques for growing your business… fast!

Just think about it – at the end of the day you’ll have a step-by-step blueprint for growing your company using low-cost or even no-cost strategies.

You’ll also learn how to unleash the hidden windfall profits that are lying dormant in your business.

Royston Guest is an internationally renowned business strategist and speaker, specialising in growing businesses and unlocking people’s potential.

As well as being an accomplished advisor, consultant and executive coach, he is also an acclaimed conference speaker and a regular writer.

He’s the author of the books ‘Are your customers slipping silently out the back door of your business?’ and ‘Training ReDefined™ – how to unlock the REAL potential of your people.’

He established Pti Worldwide seven years ago and with his team works to maximise the financial and personal growth that businesses – their leaders and managers – and individuals can achieve.