From Jonathan Jay, Founder, SuccessTrack Online Hi, on Saturday evening I was walking to dinner after finishing a day with nearly 100 business owners on my Strategic Marketing Weekend when I saw that another seminar was taking place at the venue; I looked through the window and was surprised to see that I knew the presenters! They were Rob Moore and Mark Horner of Progressive Property, one of the companies that helped promote SuccessTrack when we launched last summer. After dinner we met for a drink and their delegates and my SuccessTrack delegates mixed in the bar. I was surprised how interested the business owners were in property investment. I suppose the reason is obvious – it’s a way of increasing assets and cash flow and now is a great time to buy! They gave me a 63 page report on what they call “A Once in a Lifetime Property Buying Frenzy that Individuals & Business Owners Can Take Advantage of if they are Quick”. A long title, but hugely informative reading. I thought you might like a copy, so if you click below, they will send you one. Click here for Emergency No Cost 63 Page Property Report If you don’t know Rob & Mark: -They have bought 221 properties for themselves and investors in less than four years -They have written two best-selling property books Make Cash in a Property Market Crash is the one getting all the media attention. They have been on Living TV, Channel 4, featured in The Independent and appear regularly on BBC Radio commenting on the property market. Click here for Emergency No Cost 63 Page Property Report And the great thing about these 221 properties now is that they are producing serious income because of the low interest rates. By clicking the links and downloading the no-cost report, you will learn: -How to buy property up to 47.5% below real value (hands on and hands off) -How to take advantage of this buying frenzy and have time to run your business -Proof and evidence from ‘ordinary people’ who have achieved quite amazing results -The 14 biggest mistakes investors made in 2008 Below are just a few comments from the hundreds of emails (way over 400!) Rob and Mark have received, all from people who have benefitted from their advice. Take a look and get a copy of their report yourself. Regards, Jonathan Jay Founder and Managing Director of SuccessTrack Helping Business Owners Make More Profit in Less Time With Less Effort Click here for Emergency No Cost 63 Page Property Report “Wow! I knew nothing about investing in property when I came to you, you both made it so easy and straightforward for me; I’ve done nothing but sign papers ” – Lyn Smith “I wish I’d read this before spending £7,000 on property courses!” – Dan Atkins “Truly amazing, and it just gets better, after the refurbishment it will be re-valued and remortgaged which will release my equity to buy my next one” – Lyndon Wright “What I love about the Progressive system is that it is completely hands free. Mudrika and I have literally just had to sign papers and we have made a huge amount of equity and have an asset that will make us even more cash flow for the long term” – Marcus de Maria “Not only do Mark and Rob and their team know how and where to buy property below market value but they also have the entire process down to a fine art” – Carole Smith “Cash flow positive properties, in the current market place. This is the best book that I have read on the subject” – Geoff Whittaker “I am now the proud owner of this property and on my way to financial freedom, something I had never even thought as a possibility….. I smile with that inner certainty every time I think about what I have done” – Pauline Stiles “I personally followed your model and bought three local properties which have proved to be excellent buys.” – Gary Moore

Give your business a jump-start with these six marketing techniques. 1. Press Releases Business consultant Doug Brown says press releases can literally jumpstart your online business in no time. “These pieces of seemingly plain text help create a buzz around your company and products. You could choose to highlight a particular product or concept which is unique and sellable. Then proceed to centre your press release on this concept. The good thing about press releases is that they are completely free of cost and can be circulated to a large audience in a very short time. Also, since news spreads fast, people will want to know more about your website in a short time.” 2. Affiliate marketing If you want to see a surge in the amount of traffic to your website, consider affiliate marketing, advises Brown. “You can easily find a vast number of affiliate marketers who will be more than willing to promote your products for you. Plus, since you only pay them once a sale is made, you stand to gain.” 3. Free Ezines & Reports Offer your website visitors free reports or ezine subscription in return for their email addresses. “By asking users to opt-in for such downloadable material, you can greatly enhance your customer base,” says Brown. Besides this, you can also improve on the traffic volumes that visit your site each day. Business Coach Marcia Bench says starting an email newsletter or ezine is most effective if it’s sent out at least monthly – this enables you to continue to educate your current customers, potential customers, and new prospects about your business and the value you can provide them. “Remember, your customer/prospect always wants to know ‘What’s in it for me?’ – so keep the focus of your email newsletter on solving your customer’s problems. You don’t want to use the whole publication as an advertisement for your business. Instead, and much more effective, would be to subtly showcase your expertise. Use case studies, client examples, occasional testimonials, and your own expertise and knowledge to make your newsletter one that people eagerly sign up for and can’t wait to receive. “The advantages of email newsletters are that they are inexpensive to produce, easy to send out, and offer a means for customers to click through to your website or sales pages if they would like more information.” 4. Search Engine Optimization (SEO) By using high quality, strategic keywords on the site content as well as optimizing Meta tags and Title tags, you can easily attract hordes of traffic to your site, says Brown. 5. Pay-Per-Click (PPC) Pay-Per-Click (PPC) advertising is another great way to jumpstart the volume of qualified leads entering your site. “The good thing about PPC lies in its ability to attract relevant visitors to your site,” Brown says. “Since they are already partially interested in your products, you stand greater chances of improving sales conversion rates.” 6. Free (Tele)Classes or Workshops Offering a free “sample” or “taste” of what you can do is a great way to showcase your experience and generate interest in your business, says Bench. “A free (tele)class or (tele)workshop enables you to easily make contact with many interested prospects at one time, saving you the time and effort of arranging individual meetings. These classes or workshops can be on any topic you feel is valuable and informative to those you wish to serve. “Use these classes as a platform for sharing your knowledge, helping build your visibility, and increasing your credibility among your target market. It’s a proven psychological fact that the more people know you, the more they will like you (if they are predisposed to do so) – so the more you have contact with people, the more they will like you, and ultimately, will buy what you’re offering. “Have some way of tracking who attends and offer something valuable as a “thank you” for attending – this will activate prospects and move them further into the sales cycle. Workshops and classes are a great way to create a fast inflow of new leads into your business.”

Hi, tonight I’m interviewing top business coach Carol McLachlan at 7pm. If you can get to a phone, listen in! Read about Carol and register here: Carol McLachlan Interview I hope you can make it. Regards JJ Jonathan Jay SuccessTrackOnline.com P.S. Congratulations to the 100 graduates of my Strategic Marketing Weekend in Reading this weekend. If you wanted to come but couldn’t get a place, register now for the last one for a few months: Last Strategic Marketing Weekend (visit http://www.successtrackonline.com/live-events-2/marketing-weekend/)

Fred Gleeck is an expert in creating passive income streams for himself and others… he’s been creating, marketing and selling information products (books, e-books, seminars, audio and video programmes and bootcamps) for over 20 years. He explains how you can create your own passive income stream… easily. “Why should you create information products? Well, the margins are incredible compared with most other products or services. Information products allow you to create huge margins. What other business can you produce something for $5 (or even less) and sell it for $100 and have people begging you for more? “If you have knowledge about a particular subject or the passion to research a topic, chances are that you can sell that knowledge and get paid handsomely for it. It virtually doesn’t matter what your field of expertise is. Someone out there will want to know more about it. “To start, get going with an e-book. It’s the ultimate “quick and dirty” way to start selling information products. You don’t even have to write the e-book yourself. You can hire someone to do it for you. Remember, if the topic you sell the e-book about becomes a HIT, you’ll need to quickly start producing other information products to support the e-book. You’ll only want to do this if you plan on making money selling your information. Eventually, you’ll want to have a whole line of information products that include: e-books, physical books, audios, videos, seminars, workshops, bootcamps, software, teleseminars and everything else that your customers demand.” It begins with a niche “So here’s how you do it. Find a very specific niche. I don’t produce a product just because I like it. That’s not a good way to make money. You take a look at the market and ask yourself, “What do people want to know right now?” Then you match your product to meet that interest or need. “I’ve created multiple niches. One of the reasons to create a tightly niched market is the ease of generating targeted traffic for low amounts of money. Once you’ve set up a product and a system, your whole role as a marketer is to drive traffic to your site. “Don’t try and write for everyone. Find a niche and figure out what you know better than nearly everyone else. Find a way to create a line of products that are complementary to your initial product. In my case, my highest strand is coaching and consulting. “When someone doesn’t know who you are, they are initially leery to spend big dollars with you but they won’t mind investing a little bit of money to buy your front end product. That first product might be a book or an e-book. And by the way, I am not a genius. To turn a book into an e-book, I just use a pdf version of my book. If my book is selling for $14.95, I’ll justify the e-book selling for $37 by adding lots of bonuses. That’s where you start. “Once people get to know you and they like what you have to offer, they will trade themselves up to higher and higher point products.”

By Sean D’Souza. We’ve all seen that. And if it works for a bunch of crazies, why not make the same marketing strategies work for your product or service? Can you possibly adapt a system that has worked flawlessly for thousands of years to your business? Do you want to have customers chanting your name endlessly? Suuuuuurrrrre you do! Read on and I’ll show you how it works! Why Grandpa’s Restaurant Died! Grandpa’s restaurant was his pride and joy. The food was yum! The service was basic, but quick. And the prices pretty much ensured a happy little paunch over time. Yet amazingly, the customers dwindled and the restaurant slowly rode away into the sunset. I was in shock. That was my goodbye to free meals forever. You may not think much of it, but I was twelve, and in that traumatic instant every single free meal of my impending teenage years flashed before my eyes. So what did Grandpa do wrong? He had a whole cohort of hungry disciples, yet he never did anything with them.. Here are a few marketing strategies he could have taken that would have ensured my rumbling tummy rumbled no more! Magical, Magical Data! Every day, millions of people walk in and out of restaurants. Yet most restaurants know not where they come from, or where they go, or when they will be back. Wake up and smell the coffee you’ve been selling! When they eat at your place, they become existing customers. And fifteen seconds after their delicious dessert, they become DORMANT! How the heck are you going to get them back, if you don’t know anything about them? The only way to do that is to collect data, much like this website does. When you know your customers a bit better, you can talk to them personally, and cater to their individual needs. Can I Have Your Name While You Finish Your Beef Vindaloo? Yes, you figured it out. You can’t do that. And the time between their eating and walking out, is so fleeting that you may as well not try. So what do you do? You count on a basic human factor — greed. All of us are greedy and getting something for nothing is what we’d stake our steak on. Imagine this scenario: You walk up to a more than satisfied customer right after the meal. Instead of the usual moronic, “How was your meal?”, why not ask, “Was the food good enough to come back again?” Now that’s a specific question. If they say yes, you give them a little form, informing them that their next meal is a whole 15% off. Would they like to fill in a form with their email address and postal address so that we can send them a voucher? Aha! In one second, your database is off the mark, and you can pretty much bet that the yummiest of those seven deadly sins will kick in to get that customer back! Better still, you’ve got their permission to start a relationship. Yippee Doo! How to Get Your Data Simmering Once you have their information on file, how do you use it? The worst thing you can do is tell your foodies about how good you are. Tell them what they want to hear! They are food lovers, remember? How can you entice them? Can you reach out and give them something special? Could you throw in a frequent-eater deal? Reach into their greedy stomach and something snaps in their brain, causing them to eat eight times a year, just to make ‘eat points’. With every trip, they get to know the restaurant system better. They order stuff they like. They feel happier. People know them. They find a favorite table and God help anyone who crosses their path. They have now reached the level of fanaticism. How to Turn the Fanaticism Into a Religion The only way to start a religion is to get disciples. Digging into your database, invite your best fanatics for a special thank you meal. Suddenly, you’ve got an advertising campaign for the price of a leg of lamb with mint pesto and baby carrots. They are the disciples. Their burps spread the word. You sit back and rake in the moolah. Besides, by networking like-minded people together, you’re increasing their chances to do business with each other. The richer they get, the busier they become, and the more they want a place that knows and caters to their needs. The friends they bring along reflect their own wealth and status, thus sending the whole system in an unending loop of upgraded customers spreading the good news in double quick time. Getting the Kinks Out of The System If good news is a jumbo jet, bad news is a Concorde. However, regular customers get comfortable with you and don’t mind complaining. They nit pick with the loving tenderness of mum and make sure you stay in line. You couldn’t pay for this feedback if you tried. So, try! If a regular customer complains, make sure she gets rewarded for complaining. It’s like rewarding a puppy for good behaviour and what you really need is a steady stream of complaints to fix your systems constantly. Grandpa never heard the complaints. The customers simply didn’t show up again. And his business walked out with them never to return. Grandpa made his share of mistakes but there’s no reason why you can’t learn from them. The same marketing principles apply whether you’re in the food business or selling coffee mugs. These are the strategic steps: 1) Throw in The Bait: Entice them with something to part with the data. If at first it doesn’t work, keep trying till you find something that does. Then, repeat it with every customer. 2) Use the Data Creatively: Think GREED. How can you make your customers want to keep coming back? You’ve got to appeal to base instincts. 3) Form a Club: Well-organised disciples are better than random fanatics. If one club gets too big, form another,and then another, till you have a whole series of people who swear by you, and for you. 4) Don’t Be Shy: Make them also swear against you. Get feedback. Encourage it. Pay for it. Just do it! Which brings me back to me. Why did I choose a restaurant as an example when I could have chosen any other product or service? The prime reason is simply because restaurants involve impulse decisions, and patrons are very fickle. Proving it works in this field proves it can work in almost any other. But there’s a selfish motive, too. I’m hoping some restaurateurs out there will be so pleased with this information, they’ll offer me free meals forever! That way, I can catch up on the teenage years. Finally! ©2001-2009 Psychotactics Ltd. All Rights Reserved. Article written by Sean D’Souza. Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.

Today is the last day to book for this coming weekend’s Strategic Marketing weekend near Reading. For two days, myself and Guy Levine will show you the marketing and internet strategies that I can personally vouch for – they have made me millions of pounds of bottom-line profit so I know they work! You can read all about it here: Strategic Marketing Weekend If you feel that your marketing could do with a boost, grab the very last place on this weekend’s course. You MUST: Have a business Be open minded to new ways of appoaching marketing Want to mix with 99 other like-minded business owners and brainstorm ways of making your business more successful Please call my colleague Victoria Kirchhoff on 01797 22 44 20 or speak to anyone in the office on 0845 029 77 67 ASAP if you want this place. The training is free of charge (Why? I’m looking for private clients and this is the best way for us to get to know each other – no obligation, though). All you have to pay for is your overnight stay, meals and refreshments – total £145 + vat which we pay to the venue for you to be there. So – grab this opportunity and let me show you how to get more clients or customers – faster and easier than you ever imagined! If you want the last place – call now! Best Wishes, JJ Jonathan Jay SuccessTrack

Drayton Bird has been described (by a competitor) as “the greatest living direct marketing expert” and has nearly 50 years experience in marketing, PR, advertising, research, and direct marketing. He reveals what it really takes to persuade people to buy. Drayton Bird: If you want to succeed in persuading people to buy what you want then you have to study these two things: the person you’re trying to sell to and how to relate your product or service to that person. Be aware that when you’re selling something, nobody wants to read what you’ve written or to listen to what you’re saying. They don’t. They’ve got better things to do. So your challenge is – how the hell can you get them interested? The other thing you have to do is answer the question “Why should anyone choose your product?” Can you do something that no one else can do? Can you do something better than anyone else? How do you find out what your customers want? Drayton Bird: If you already have customers, talk to them. Ask them. Watch them. If you don’t study customers you’re mad because that’s where the money comes from. Now, if you’re just setting up your business, start by asking yourself, “Why will anyone will be interested in this?” Talk to a lot of people. Say, “I’ve got this idea. What do you think?” Write to people in your local area and say, “I’m thinking of doing this… would this interest you? Would it interest you a lot? A little? Not at all?” Your priority must be to adopt a very sceptical view … hope for the best but plan for the worst. Once you’ve asked people if they think it’s a good idea, try selling it to them.

Tonight: Live Webinar. Dragon’s Den star Rachel Elnaugh interviews SuccessTrack’s Jonathan Jay Join us for a Webinar on March 4 Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/608554905 Jonathan Jay reveals to former Dragon’s Den star Rachel Elnaugh his million pound strategies for marketing small business. As you know, Jonathan created a multimillion business from just £145 which he sold out to a private equity firm a handful of years later. Title: Rachel Live with entrepreneur Jonathan Jay Date: Wednesday, March 4, 2009 Time: 6:00 PM – 8:00 PM GMT After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendees Required: Mac OS® X 10.4 (Tiger®) or newer

Postcards are easy to print and cheap to mail. Jonathan Jay launched a multi-million pound business with 10,000 postcards – for a cost of £145. He didn’t even need to pay for postage – a joint venture publishing partner agreed to include the postcards within the pages of his magazine and then he mailed them out to his list. Copywriter Dean Rieck says small businesses can even get postcards printed through online printers and then do the stamps and labels themselves. “Just be sure to talk to your printer first to determine the most efficient size for printing so you get the most for your money. Postcards are particularly good for generating a quick phone call or for driving people to your website.” With the limited space on a postcard, it’s important to make the offer simple and direct. The website address and the phone number need to be printed in bold to ensure they stand out. “Telling people what you want them to do and how to do it is the best way to maximise response.” Flyers Flyers are another simple and cheap form of direct mail. “Print up a flyer on ordinary paper, fold it, affix a mailing label and a stamp, and throw it in the mail,” says Rieck. “This kind of guerrilla tactic is dirt cheap and can produce fantastic results for all kinds of businesses.” When people’s letterboxes are filled with glossy brochures and thick catalogues, a simple flyer from a local business can really stand out, he says. Invitations Mailing invitations to prospects is a clever way of presenting an offer in a personalised way. Whether you choose to send the invitation via a letter, postcard or flyer, you just need to begin with the words ‘You are invited to…’ and then provide the details of the event. “The key is to make people feel that they are special and not everyone is being invited,” says Rieck. “Once they get there, your salespeople can go to work.” Follow-up Once you’ve got the leads, follow-up is essential, says Jay. “Give people the information they request quickly. If you respond fast, people are impressed. You get the edge on your competitors because they probably won’t send out the information quickly and they probably won’t follow-up.” Rieck agrees. “No matter what direct mail tool you use to generate leads, remember to follow up quickly once you get the lead. Hot leads cool off quickly. Give your leads to the salespeople and make sure they understand what was offered so they can follow up with a phone call.”

Hi again, I’m just putting the finishing touches to “Marketing Secrets for Small Business Owners” Volume II – due to be published on 1st April – and wondered whether you would like to be featured in it or to become one of our Ambassadors? This book is completely different to my first two and is more structured, more useful, more detailed and more bottom-line orientated than ever before. It’s written for 2009 – a challenging year for UK business and as a result focuses on low-cost tactics to get more customers NOW! If you have used any of my marketing tips to get a new client, add value to your business or make your business more profitable, write to me with your story and I’ll publish it in the book and include your website address (if I can’t squeeze it into the book, I will definitely put it onto the website). If you’ve taken an idea from my previous books or from one of my seminars and turned it into income – let me know and we can feature your story in the book. We are having 25,000 copies printed so this could be a very good free advertisement for you, so please email me your story as quickly as possible to: info@successtrackonline.com. If you would like to be featured more prominently then we are taking a VERY small number of advertisements in the back of the book. If you want an audience of small business owners, this could be perfect for you. Email Vicky@successtrackonline.com with your name and number and she will call you back with the details. This is very limited and we will only select businesses that add value to your readers. Please note that there will be a reasonable fee for this premium advertising space. Finally, we are looking for Ambassadors who will promote the book to their customer base or network; for every book that someone requests (they are free of charge), I will give £1 to charity. If you would like to help Great Ormond Street Hospital, then email me (jj@successtrackonline.com) with the number of people you could email details of the book to (I will write a custom-made email for you and make it very easy for you) and I will come back to you. I will also give you a special mention in the book and a free advertisement. If you have a network or database of contacts you can promote the book to – please email me ASAP. I look forward to hearing from you. Best wishes Jonathan Jay Founder and Managing Director of SuccessTrack Helping Business Owners Make More Profit in Less Time With Less Effort