Author Archive

Don’t be afraid to expand on the benefits of your product or service. People who are interested in buying are interested in details. It’s meaningful that you tell them in emotionally compelling detail how your offer will make their lives better. Getting the Benefits Right Based on your continue

The fundamental point of managing your time effectively is to get the results you want with the minimum amount of stress. It’s easy to be busy, to spend entire days in a frenzy of activity, only to find that you are no closer to achieving the results you want because continue

Search engines like Google, Yahoo! and MSN perform four basic tasks. They use programmes called ‘bots’ or ‘spiders’ to ‘crawl’ the internet looking for pages. When they find and crawl the page, they can then store the details in the search engine’s database. This process is known as ‘indexing’. The continue

From Jonathan Jay, Founder, SuccessTrack Online Hi, on Saturday evening I was walking to dinner after finishing a day with nearly 100 business owners on my Strategic Marketing Weekend when I saw that another seminar was taking place at the venue; I looked through the window and was surprised to see that I knew continue

Give your business a jump-start with these six marketing techniques. 1. Press Releases Business consultant Doug Brown says press releases can literally jumpstart your online business in no time. “These pieces of seemingly plain text help create a buzz around your company and products. You could continue

Hi, tonight I’m interviewing top business coach Carol McLachlan at 7pm. If you can get to a phone, listen in! Read about Carol and register here: Carol McLachlan Interview I hope you can make it. Regards continue

Fred Gleeck is an expert in creating passive income streams for himself and others… he’s been creating, marketing and selling information products (books, e-books, seminars, audio and video programmes and bootcamps) for over 20 years. He explains how you can create your own passive income stream… easily. continue

By Sean D’Souza. We’ve all seen that. And if it works for a bunch of crazies, why not make the same marketing strategies work for your product or service? Can you possibly adapt a system that has worked flawlessly for thousands of years to your business? Do you want continue

Today is the last day to book for this coming weekend’s Strategic Marketing weekend near Reading. For two days, myself and Guy Levine will show you the marketing and internet strategies that I can personally vouch for – they have made me millions of pounds of bottom-line continue

Drayton Bird has been described (by a competitor) as “the greatest living direct marketing expert” and has nearly 50 years experience in marketing, PR, advertising, research, and direct marketing. He reveals what it really takes to persuade people to buy. Drayton Bird: If you want to succeed in continue