Meet the Experts

Meet the Experts (click to view profile):
Jonathan Jay | Ed Rivis | Fiona Challis | Paul Green | Drayton Bird | Royston Guest | Peter Thomson | Guy Levine

How To Make More Money, Get More Customers, Increase Your Sales No Matter What Industry You’re In

Worried about paying the rent or staff salaries this month? Are you suffering from dismal sales, low margins and a website that does nothing but cost you money? Exhausted with trying to do everything yourself and actually achieving very little?

Would you rather lie awake one more night worrying about paying your bills and your lack of customers and all the things you have to do in the morning?

Or would you let us help?

Jonathan Jay

Jonathan Jay, the Founder and Managing Director of SuccessTrack Business Training has used the same low-cost practical business building strategies that he’s offering to teach you to go from being £50,000 in debt and virtually broke (he had exactly £145 cash to his name 10 years ago) to launching the first professional coach training company in the UK and becoming a multi-millionaire in the process. He built that company, The Coaching Academy UK, into a multi-million pound business, training over 16,000 people from 52 countries. The Coaching Academy’s courses launched the careers of the majority of professional coaches in the UK, many of whom have gone on to become authors and TV celebrities.

“My dream all those years ago was to change people’s lives while at the same time creating a profitable business,” says Jonathan. “It was a completely new industry – and people said I was crazy and that it was too risky – but it developed into something that is now taught in universities and top business schools. I know that in the eight years I operated that business, I helped bring about enormous positive change in thousands and thousands of lives.”

After selling The Coaching Academy, Jonathan established SuccessTrack Business Training so he could share his entrepreneurial strategies with like-minded business owners.

“People have asked me why I didn’t just retire after I sold The Coaching Academy since I made so much money but I’m in my thirties – I’ve got too much energy to retire! I admit, I took a month or two off but then I started seeing so many opportunities that people were missing in their businesses that I couldn’t keep quiet… I had to do something about it!

“This has become my mission in life – to make sure that business owners are making the most of their potential!”

More than 2,789 UK business owners have gone through the SuccessTrack courses in the past two years. They came from hundreds of different professions, industries and sectors. Some of them had been in business for a couple of days and some had been in business for decades. Their testimonials prove that everyone benefits from attending a SuccessTrack business building seminar.

Attend a SuccessTrack event and Jonathan will teach you the same marketing strategies that helped him:

• Make £1 million sales in his first year of business
• Launch a business with postcard marketing
• Turn a £145 business into a multi-million company and then sell it for millions in cash!
• Make hundreds of thousands of pounds in THREE DAYS from one marketing campaign
• Attract thousands of new clients with a publicity campaign that cost nothing
• Sell high-end study programmes to thousands of international customers with the help of just ONE salesperson

“We don’t teach the best ways to manage your bookkeeping or chase up invoices… In fact, you won’t find anything about the mechanics of business administration on SuccessTrack courses.”

What you will get from a SuccessTrack course – whether it’s the Introductory Business Building event, the two-day retreat or the Platinum Programme, are practical, proven, time-saving money-making strategies that will boost your business. It doesn’t matter whether you’re a beginner or have owned your business for 30 years you’re going to benefit immediately from the strategies that SuccessTrack will give you.

“When you attend any SuccessTrack event, you will be learning from the best – people who are experts in sales, marketing, public relations, advertising, and web marketing.

“We have distilled what we learnt through expensive trial and error into something you can use immediately. It will save you years of costly mistakes and from the risk of failure and the humiliation of having to give up your dream of running a successful business. It will accelerate your success … instead of something that could, should, maybe happen in years to come, you will be able to achieve a profitable business in a very short space of time. You will learn the secrets that only very, very successful entrepreneurs know and use. You don’t need a degree from an expensive business school to understand them… they are straightforward, hugely practical and what’s more… you can start using them immediately.

“Imagine having access to this mastermind group for what is in effect just a few pounds a day! And then imagine what will happen if you don’t come… think of lying awake trying to work out how you’re going to pay your staff, your suppliers and yourself!

“It’s too easy to fall into the trap of believing that starting and running a successful business is an impossible dream. You deserve to fulfill your dream of living an independent life with a successful business.

“Maybe you’re frustrated with your current situation – you know it can do better and you know there’s potential in your business, you haven’t exhausted the potential and what you need is a sounding board, the strategies, the techniques, the peer group to take you to the next level and we provide that for you, we give you that positive peer group.

“We don’t accept defeat or failure and nor should you. Put an end to the stress. Sign up today so we can help you achieve the success you and your business deserve!”

Jonathan Jay

Multi-millionaire entrepreneur, marketing maverick, founder of The Coaching Academy UK, founder and Managing Director of SuccessTrack, magazine publisher (The Achievement Report and award-winning Personal Success), author of three books (including Sack Your Boss), star of TV’s ‘Now I’m The Boss’, popular and in-demand speaker, and the UK’s highest-paid business consultant and obsessed with helping business owners to reach their potential.

Ed Rivis

How To Get More Sales, Customers And Profits From The Internet With UK’s Leading Web Marketing Expert For Small Businesses Ed Rivis

Confused by the internet? Sick of trying to wade through the masses of conflicting information just to get the basics? Think you should be doing more with your website but don’t know where to start?

If you want proven, easy to understand online marketing strategies that you can use immediately and which will help you to attract thousands of new customers then you need to attend SuccessTrack’s next Business Building seminar. You’ll learn ‘How to Get More Sales, Customers And Profits From the Internet’ with the UK’s leading web marketing expert for small businesses Ed Rivis.

Ed, the UK’s most highly paid web marketer and an Amazon five-star rated author, is the person other marketers approach for help with web marketing. “More than half the people on my mailing list are web designers or marketing consultants!” He provides training, information and resources to more than 100,000 businesses around the world. One such business owner Phil Dixon used the web marketing techniques he learnt from Ed’s blog to generate an additional £400,000 in sales over a five-month period.

Phil, the owner of www.newlifecleaning.com wrote to Ed and said, “If you look at our website www.newlifecleaning.com, I am sure many perfectionists would pick it apart but that site, as it stands currently, has generated £400Ks worth of extra sales over the past five months due to YOU.” He said that reading Ed’s blog had also saved him from making costly mistakes and wasting that most precious business commodity, time.

The lack of time is a huge issue for many business owners, and a major reason why many don’t do web marketing, according to Ed. “People tell me they really struggle to do any web marketing because they don’t have the time so I actually give them the quickest, easiest ways to get more customers and clients, more sales, more profit, more money from the web without having to flog themselves to death over the keyboard.”

And you can be sure that Ed’s presentation is relevant to the UK market. “For UK small businesses, I focus on the four most highly effective ways to get people to websites and those are not the same tactics the US web marketers talk about. You won’t get a lot of hype or theory – I’ll give you practical strategies you can start using straight away.”

Since email is without doubt one of the most powerful communication channels any modern business can use to boost sales and profits, it’s covered in detail at the SuccessTrack Business Building event. Ed reveals the Seven Pitfalls of Email Marketing and how to avoid them. He also explains:

• How to get permission to email your prospects
• How to ensure your emails are delivered to the right people
• How to ensure your emails get opened
• How to write emails that will get read
• How to encourage people to respond to your email offers

At SuccessTrack’s two day retreat, Ed shows you how to set up your email marketing system and just as importantly, what to say in your emails to your prospective and existing customers.

“People really struggle with writing emails. They get ‘paralysis by analysis’ – they’re so scared of making a mistake they don’t try anything. I help them get over that fear and to kick-start a successful email marketing campaign.”

He covers the two types of email communications: follow-up emails (also known as autoresponders) which are pre-written and drip-fed to prospects over a number of days and broadcast emails, which are one-off promotional emails sent out to announce a special sale or event.

Follow-up sales emails (also known as ‘stick’ email campaigns) are also covered by Ed. “I show you how to write emails that you can send to people after they’ve bought your product or service to ensure they get the best result from what they’ve bought.”

And he shows you how to use email marketing to cross-sell, up-sell and conduct joint venture promotions offering other people’s products and services to generate affiliate commissions.

“Email marketing doesn’t have to be rocket science,” he says. “In fact, it’s very easy to get started. My goal is to help you send your first email in the most professional way possible. And if you’re already doing email marketing, I’ll show you how to do it most effectively, in less time, with less hassle and to generate more profit along the way.”

If you attend the two-day SuccessTrack retreat, you’ll also learn how to create a lead generation page on your website.

You’ll learn the crucial elements of a lead page (the headline, the call to action, the bullet points, and the all-important form to capture the prospect’s name and email address) as well as the best technical service to use.

And you’ll also learn how to create information products that you can use to generate more enquiries or sales.

“I’ll show you how ‘shrink wrap your brain’ – which means taking your skills, knowledge and experience and turning it into a digital product that people can download or buy in DVD or CD format. You can then either sell those products or give them away free to generate sales leads. I’ll talk about very specific ways to do that. It’s the way I created my latest book Email Marketing Dynamite – I wrote it in less than 40 hours, using the same techniques that I’ll teach you.

“You’ll learn not only how to create those products – which I call Golden Carrots – but also how to promote them. I’ll show you how to use them in conjunction with a special ‘lead’ page to capture the details of prospective customers and clients – literally thousands of them in one month or less, and how to promote those lead pages.

“I’ll show you a clear cut path to results. I’ll help you to move past the clutter and confusion so that you can get more sales and profits from your website. If you want more enquiries, I’ll show you how to use your website to generate endless streams of enquiries or sales leads and how to use traditional offline techniques to convert them into sales.”

Fiona Challis

How To Increase Your Sales – Top Seven Sales Strategies That Really Work with International Sales Training Expert Fiona Challis

Do you want to learn the top sales strategies that will boost your profits and which most business owners are not even aware of? Are you fed up struggling to get leads and converting prospects? Do you want to truly dominate your market?

If you want to boost your sales results in the next few weeks, to hit all of your targets and to know how to get the best from your sales people come and learn the Top Seven Sales Strategies That Really Work from international sales training expert and professional corporate coach Fiona Challis.

You’ll discover the same techniques that Fiona has shared with thousands of sales professionals and business owners across the UK, Europe and Africa and which have helped them to achieve extraordinary results – one of her clients MTN Nigeria increased sales results by 400%, after receiving her unique blend of sales training and coaching.

At the next SuccessTrack event, Fiona will show you:

• How to improve the effectiveness of your sales team
• How to identify what you are really selling
• How to position your product or service in a way that appeals to customers
• How to get sales people to take ownership and accountability for their actions
• How to identify and introduce a ‘Prime Selling Time’ for sales
• How to help your team to work smarter not harder
• How to identify what really motivates a team and how to harness it for maximum efficiency and profits
• How to identify your revenue tap and turn it on
• How to communicate with prospects and customers so they are eager to buy
• How to gain focus, momentum and get as many qualified opportunities in your pipeline as possible
• How to motivate your team to achieve your company goals

SuccessTrack delegates have been blown away by what she has taught. “At the last event, one woman told me she was going to completely change the way she ran her sales team as a result of what she’d learnt from me,” says Fiona.

“I do an exercise to help people understand what they’re selling. I ask them what they are selling. Ten times out of ten business owners tell me they’re selling a product or service. So I rephrase the question and ask, ‘What are your customers buying?’ They get really, really stuck on that question because they are so caught up selling products and services that they’ve completely forgotten what it is that the customers are buying which is the value add and the business benefits.

“People find that exercise very difficult to do – they’re not able to put together their own Value Proposition. What does that say about their business – if they don’t know the value add of what they’re selling, how are their customers going to know?

“That’s one of the biggest ‘aha’ moments for business owners, when they realise they’re not selling products or services but Value Add. Customers are going to buy your product or service either because there’s a pain that you’re going to help with or to remove OR there is a real business benefit for them to using your product or service. People will do much more in this climate to avoid pain than they will to have a gain – a gain is seen as a luxury at the moment because of budgets being cut whereas the pain is a necessity – it’s something that could be limiting the team’s performance or limiting a business’ potential.”

Fiona trained as a coach with Jonathan Jay’s first company and qualified as a corporate and executive coach, personal life coach and small business coach. She was also the first person to qualify to become one of its licensed trainers. “I invested a total of £16,000 with Jonathan and I got my money back on the first workshop I ran. It really does work. I only had to run three of those workshops and I couldn’t run any more because I couldn’t take any more clients. It’s all about attitude – it’s listening what you’re told to do from an expert and going out and doing it. That’s why you pay the money.”

Prior to training as a coach, Fiona spent 15 successful years in sales, of which seven were spent as European sales director for McAfee International [anti-virus software and computer security company]. She then formed her own company Sales & Sensibility, a specialist provider of tailored sales and management development programmes to sales organisations.

“I have over 15 years experience in sales and sales leadership. I started my first business when I was 18, selling beauty products into the European marketplace. I then went on to sell lots of different products – health insurance, advertising – but then worked for Yellow Pages and stayed with them for four years. Part of my job was to teach people coming into the company how they could be successful selling new business and be successful as a telesales rep. I was then headhunted by McAfee.

“They hired me to turn an under-performing sales team around which I did and the team was very successful. They started to give me more and more countries to manage and within three years, I was managing all of their European sales teams. So we had about 120 salespeople selling into all the European countries, about eight sales manages and a channel model which means we had a lot of resellers selling the product. I was also responsible for ensuring that the resellers were effectively selling the products as well.

“In terms of responsibility, it was about creating a sales strategy that would be successful and creating a unique sales approach that would guarantee a higher level of sales success, ensuring that the sales team were motivated and taking responsibility for their own success, and committed to achieving the company’s goals.”

One of the reasons her programmes gain such great results is that Fiona has been in the position that most salespeople and managers are in: she understands their challenges and the frustrations but more importantly she helps them to create a solution that will help them gain:

• increased productivity
• increased profitability
• increased motivation
• and help their sales teams to take responsibility for their own success and
• a higher level of commitment to achieving both personal and company goals.

Clients that have worked with Fiona say she is a truly inspirational coach and she has a natural ability to get the very best out of salespeople.

Fiona Challis is an international sales management training expert, professional corporate coach and motivational speaker with a unique and very successful approach to sales training. Her articles appear regularly in the Institute of Sales and Marketing Management’s Winning Edge publication as well as on the Modern Selling online forum for sales professionals.

Paul Green

How To Get Free Publicity And Turn It Into Leads, Sales And Extra Cash With PR Expert And Former Journalist Paul Green

Do you want your company to stand out from your competition? Do you want to find a low-cost (even no-cost) way to get a competitive advantage over every other company in your industry? Then you need to get free publicity for your company and PR Expert and author of PR Success Made Easy Paul Green will show you how to generate masses of free publicity for your company without the aid of a PR agency or a press release AND how to turn it into leads, sales and extra cash.

Paul will share the same techniques he uses to generate millions of pounds of free publicity for his PR clients with his business Publicity Heaven (in fact Paul has recently started working on a joint PR project with PR supremo Max Clifford).

“Most businesses need the credibility of free publicity as a powerful and highly cost-effective marketing tool to ward off bigger competitors with larger marketing budgets.”

Unfortunately, most business owners believe they need to hire a PR agency to get any kind of media coverage or that they need to be super creative to write a media release that journalists will use. Wrong!

“Business owners can do a better job of getting publicity and turning it into leads, sales and profits than any PR agency can because actually most PR agencies don’t know how to do that,” says Paul. “Nobody with their own business – no matter how employees they’ve got – should hire a PR agency… I guarantee that even if they got their PA or an employee to do it – they will do a better, more consistent job over a period of time—with the right guidance.

“You don’t need to be creative or know how to write. Getting free publicity is all about having a bit of knowledge and following simple rules. Since setting up Publicity Heaven in 2005, I’ve used those rules time and time again to generate hundreds of thousands of pounds of free publicity for my clients.

“Last year I got an IT company on page 3 of the Daily Star (they were delighted)… then a few months later they were on page 3 of Metro and in the Daily Telegraph.

“I got a health and safety company onto national radio and into a number of magazines, then helped them use that free publicity to generate powerful sales leads (that were much easier to convert than cold leads).

“One start-up paid me £2,000 to help them launch their business. Three days later they were in all the national newspapers and on BBC News 24. The coverage was worth in excess of £100,000. They got a return on investment of 50 times what they paid, and it took just 30 minutes’ work to get that coverage.”

You’ll learn those simple free publicity generating rules during the one-day SuccessTrack Business Building event. They are the same rules Paul used them to help one client attract one million unique visitors to a website with one press release and another client to generate £250,000 of free publicity on the back of a TV advert.

One of Paul’s workshop clients Graeme Hall of www.DogFatherTraining.co.uk said, “I came along to a one day seminar and walked out with a PR plan of action tailored to my business. The seminar was great – very informative and enjoyable – but the results have been even better.

“Using the techniques that Paul showed me, I’ve had the confidence to write media releases that really work. I sent my first one by email and within 10 minutes the phone rang. It was Heart FM wanting to interview me for radio news. You can’t buy advertising like that!”

Paul will show you how PR is one of the most effective, zero-cost web traffic generating strategies available. And he’ll give you a practical example that you can use immediately in your business.

He’ll show you how to find the great stories hidden in your business and how to continue to generate powerful new stories that will grab the media’s attention.

During the one-day event, Paul will also reveal the one question that every journalist will ask about your story – which determines if it’s picked up or ignored.

“I also reveal the marketing secrets that Sir Richard Branson uses in every one of his businesses that you can copy and which will give you significant advantages over your competitors.”

During the two-day SuccessTrack retreat, Paul will show you the three fundamental steps you must take to get free publicity. “You can get everything else wrong – you can be a terrible writer, awful on the phone and have a bad story but if you get the three fundamentals right, your chances of getting publicity are 10 times higher than that of your competition.”

Drayton Bird

Drayton Bird has been described (by a competitor!) as “the greatest living direct marketing expert”. With nearly 50 years experience in marketing, PR, advertising, research, and direct marketing, he knows what it really takes to make a business stand out in a crowded marketplace.

Royston Guest

Royston Guest is an internationally renowned business strategist and speaker, specialising in growing businesses and unlocking people potential.

Driving sustainable business growth… fast, and unlocking the real potential of individuals are Royston’s two professional missions in life.

His fresh, passionate, results driven style challenges the status quo of both companies and individuals alike. He leaves them inspired, motivated, and energised with ‘real world’ ideas, strategies, and methods to achieve their goals – offering genuine competitive edge, critical in today’s environment.

As well as being an accomplished advisor, consultant and executive coach, he is also an acclaimed conference speaker and a regular writer.

Peter Thomson

Peter Thomson is now regarded as one of the UK’s leading strategists on business and personal growth. Starting in business in 1972 he built three hugely successful companies. He sold his last company – after only five years of trading – to a public company for £4.2 million which enabled him to retire at age 42.

Since that time Peter has concentrated on sharing his proven methods for business and personal success via audio and video programmes, books, seminars and conference speeches.

Guy Levine

Guy Levine is a 26 year old entrepreneur who has a radically different approach to life. Starting his first business at 16 years old, and believing traditional education was too old-fashioned and slow, he made the decision not to go to college. Instead, he developed his own strategies around thinking and taking action. He wanted something new, but most importantly, he wanted something that was effective.

It’s a decision that has paid off many, many times over: not only is he the CEO of Levine International but also a paid consultant to some of the world’s largest companies. He also shares his profit-making ideas with audiences across the globe.