Archive for March, 2009

To produce an RSS feed, all you need is the content or the article that you want to publicise and a validated RSS text file. Once your text file is registered at various aggregators (or ‘news readers’), any external site can then capture and display your RSS feed, automatically updating continue

By Sean D’Souza Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Find out how to attract them back without begging with this simple internet marketing tool. continue

From Jonathan Jay You are invited you to come along to the next SuccessTrack Business Club meeting on Saturday 4th April, in central London, for just £1, PLUS we’ll send you a huge pile of marketing DVDs and CDs! I am inviting 25 business owners to join our existing members for a fantastic day with four speakers and networking sessions, with no commitment to join, just to come along to see if you fit in with our entrepreneurial, motivated and ambitious continue

Jay Conrad Levinson is the most successful business author in history, thanks to his best-selling Guerrilla Marketing series which has sold 20 million copies, been translated into 56 languages and is now required reading on MBA programmes. SuccessTrack: What are three things that a business owner can do in the next month to improve their marketing? Jay Conrad Levinson: ‘I love this question because I know it is so continue

Carl Galletti has fast become one of the leading direct and online copywriters in the world today. He’s written sales letters for marketing gurus like Jay Abraham and Gary Halbert. And now he shares his copywriting secrets with you… Carl Galletti: The New York Times once ran an advert with the headline ‘What Everybody Ought To Know About The Stock And Bond Business’. It was a page-long advert with 6,450 words. The print was tiny. There wasn’t a coupon – the offer for a free brochure was buried deep in the copy. However, the advert ran once and it got 10,000 responses. It just demonstrates the point that if you have something interesting to say people will read it. How long should your website copy be? As long as it needs to be to get the job done. Here’s another little trick that a lot of people don’t use. Bring out your big guns first because if people aren’t convinced by the best thing you have to say upfront, they’re not going to be convinced if you put it later. You’re going to lose them. They’re never going to finish reading your copy. If you have something that’s convincing to say and it’s halfway through your copy, what you put before it is less convincing and you’ll lose the person. Put the convincing stuff first and that will create the fuel to get them interested and they’ll read the other stuff more easily.

An estimated 700,000 small businesses are using the social networking site Twitter with 6,000 more joining every day, according to a recent O2 survey. Small and medium-sized businesses are looking to Twitter as a way to cut marketing costs and directly communicate with clients and potential clients. continue

By Jamie Turner with The 60 Second Marketer In this article, you will learn: 20 questions you should ask in order to differentiate yourself from your competitors. One of the most important things you can do as a company is to figure out continue

Am I being a bit too dramatic? I suppose so – but tonight is the LAST Armchair Seminar (for a while at least). Business owners have been sending me questions to answer for the last eight weeks and after tonight’s call, I’m going to take a break for a while. If you have never joined me on a Monday night – let me explain what happens: You are given a phone number and PIN code. At 7pm this evening, you dial the number and hear me answer – very quickly – all of the most pressing marketing questions posed by business owners like you. That means that you can email me a question on marketing – today – to info@successtrackonline.com and I’ll give you the very best answer I can tonight – live on air. You can dial in from your car, office, home or armchair and listen to an entertaining and informative 45 minutes of non-stop marketing know-how. Click this link to register and join me tonight. www.successtrackonline.com I hope you can make the very last Armchair seminar, this evening, Monday, at 7pm. Best wishes, Jonathan Jay Founder and Managing Director of SuccessTrack P.S. And while you’re at it, you might want to take a look at the next Strategic Marketing Weekend – continue

The most successful copywriters use the following steps to create winning sales letters. Step 1: Preparation Learn all you can about competing products and the people who buy your products or services. Know everything there is to know about them and don’t take your current knowledge for granted. continue

Don’t be afraid to expand on the benefits of your product or service. People who are interested in buying are interested in details. It’s meaningful that you tell them in emotionally compelling detail how your offer will make their lives better. Getting the Benefits Right Based on your continue