Archive for January, 2009

No matter what product you sell or service you provide you must think about customer education. Maybe once upon a time there was a sucker born every minute, but not anymore. Twenty-first century prospects are more educated and have more information and research available to them at continue

Your ad must have these five elements: offer, bonus, guarantee, response mechanisms, and urgency. They work together to literally propel a consumer out of his/her chair to place an order. To do this, you’ll use:

Your Headline – The Meat of Your Offer

This should be the primary benefit that you want the reader to realise from your product. You may continue

Writing sales letters or letters of persuasion is part art and part science. Not every letter you write will work, but if you follow a scientific approach, your letters will be more effective and get higher responses. The upside of niche marketing is that your messages can have a narrow continue

The news of companies closing their doors is inescapable right now… Woolworths, MFI, Zavvi, the list unfortunately goes on and on. The newspapers crow about it and the nightly news programmes are full of it. And we will be hearing more stories in the months to come: company liquidations are continue

Next weekend I am meeting with the 21 members of my mastermind group and top of the agenda is Joint Ventures and how to set them up effectively. For nearly 10 years now I have had a Joint Venture relationship with Nightingale Conant and for many years continue