The key to your ideal headline is in your hands. You have just got to write, write, write, and keep writing. Eventually that genius headline will pop out at you. Save some of the headlines you don’t use to plug in as sub-headlines. This will save you time in the long run.

1. Use the word “free” in your headline
2. Use a large font for your headline
3. The larger the headline the more attention grabbing the impact
4. After you have what you think are good headlines, put the work away for a day or two. Then go back to it with a fresh eye to “cull the herd” – edit out the weak ones and build on the strong ones.
5. Keep rewriting until you come up with the headline that you think will work. After that, you put it out into the marketplace and test it.