Archive for January, 2009

When I tell audiences that the best investment they could ever make is in themselves, I always back it up by explaining that I spend tens of thousands of pounds every year on my own education, primarily in business and marketing. As I write this, I’m in continue

As people become more immune to advertising, the importance of creating an advertisement that catches the attention of your target audience and encourages them to respond and buy your product or service becomes vital. A bad advertisement vanishes into the background whereas a good one jumps out and grabs attention. continue

The key to your ideal headline is in your hands. You have just got to write, write, write, and keep writing. Eventually that genius headline will pop out at you. Save some of the headlines you don’t use to plug in as sub-headlines. This will save you time in the continue

Use this guide to the 8 Fatal Marketing Mistakes that business owners make and avoid following in their footsteps.

1. Not carrying out market research

A business based purely on your ‘good feeling about it’ or the support of friends and family is a risky one. You need to test your product and your potential market before you begin. You need to be able to answer continue

The number of people using the internet passed the one billion mark during December 2008 for the first time, according to an internet research firm. ComScore recorded the milestone at the end of last year, but the real figure is actually higher as only users aged 15 continue

Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going continue

1. Research your market

Test your product and your potential market before you begin your business – you might love your product or service, your friends and family might love it but you can’t live on adoration alone. You need to know there is a demand for the product or continue

4 Steps to Ezine Success

Let me to walk you through the four steps you will need to take to start your own ezine. This might seem confusing at first but once you actually do each step you will understand it and you’ll realise how easy it really is.

Step #1 – COLLECTING ADDRESSES

You can continue

Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? Just what the heck is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to rake in some big bucks?

You Buy $30 Takeaway, You Get Free Coke and Wontons

My smile was bigger continue

If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door.

So Who Really Is Your Competition?

The answer to that is always – Never the most obvious. So let’s take the example of the kitchen designer. Having decided that another kitchen continue