Telemarketing can be used to

• Expand your current customer base
• Improve the pound amount per sale
• Improve your company’s customer service image
• Provide an opportunity for follow-up sales
• Generate leads for outside salespeople
• Sell a product directly over the phone 
• Provide an incoming service for people to request additional information

Most businesses will not get this aggressive in telemarketing, but more and more, small business owners are realising its potential.