Archive for December, 2008

Compared with advertising, getting media coverage has practically no impact on your bottom line.  The only costs associated with press releases are printing and mailing.  And if you’re using electronic distribution like email, you can take mailing costs out of the equation.  However, unlike advertising, you can’t continue

Telemarketing can be used to • Expand your current customer base • Improve the pound amount per sale • Improve your company’s customer service image • Provide an opportunity for follow-up sales • Generate leads for outside salespeople • Sell a product directly over the phone  • Provide continue

1. Use Social Networks to Build Your Brand If you have a brand that people like, chances are they will want to be your friend on these various different social networks that are out there. These days there are more and more MySpace and Facebook profiles based around businesses, podcasts and important people continue

Follow the advice of the world’s great advertising copywriters and watch your sales soar!

1. Target Only Those Who Can And Will Respond

Concentrate on those who can and will respond to your offer. Know your audience and write directly to them. Make your offer as appealing and persuasive for those people as you possibly can. continue

A strategic alliance is an easy way to explore new market opportunities, to find new leads, attract new customers and really turbo-boost your sales but careful planning is imperative before you sign on any dotted line. Strategic alliances don’t involve upfront costs, but they do involve time, resources and energy continue

Customers today are knowledgeable and sophisticated which means you have to work harder than ever to attract and keep them buying from you. This relies far more on your relationship-building skills rather than your selling skills. How do you capture their interest, their purchasing power, their loyalty?

By telling them your product or service is better than anyone else’s?

continue

Question: What feels like a response rate, but isn’t?

Answer: A response.

A response is very seductive – it feels like a result, but it isn’t. Don’t be confused about the difference between your response rate and results. A response is when someone calls you or says that they saw you on TV. It’s only a response. If continue

As varied as positioning statements may be in tone and content, they generally fall into one of 10 main categories:

1. Low Price

Guaranteeing the lowest price has been used as a USP for many merchants. However, cutting profit margins too deeply is rarely healthy for a business or product. continue

Marketing can seem like a minefield – one false step and your dreams of propelling your company into profit are destroyed. Here are three of the most common marketing mistakes that business owners make … avoid following in their footsteps!

1. No market research

A business based purely on your ‘good continue